EyeCare Professionals made plans to move to a new location and required repositioning the clinic to target a new audience while retaining their current patients. This move and all it entailed drove the need to rethink their current brand and image.
ECP engaged Ntandem to define and frame the company's offerings with a clear image that would separate the brand from competitors. After evaluating the market, competition and target audience, Ntandem created a fresh new image including branding package along with an ad campaign and website.
ECP's new brand identity instills a sense of trust that their market can remember, embrace and engage with.
- Revenue goals were exceeded
- Branding benchmarks based on competitive choices,
keywords and incoming communication were exceeded
- New customers and employees were attracted and retained