Kinkade's Fine Clothing opened its doors in November of 2010 as a retail men's clothing store. It had significant competition and they sought to introduce themselves in their market, and drive sales with behavioral targeting campaigns.
A customized media plan was launched including a local market ad campaign, direct mail and e-promos. It also had support from a website and social media assets. The campaign and targeted segments were designed to appeal to Apparel Shoppers and Style Mavens. By making the most of local media, Ntandem was able to deliver against the retailers ROI throughout the campaign, reaching the retailer's purchasers efficiently and effectively.
The campaign established the brand and showed exceptional value.
- Revenue goals for 2011 were exceeded
- Expected return on ad spend was surpassed
- Kinkade's was recognized as "Mississippi's Best Source for the Well-dressed Man" by Mississippi Magazine
- Due to its success, Kinkade's expanded the campaign