U-Save Car & Truck Rental is a worldwide auto rental franchise company who needed to compete with the other companies in its market segment online. U-Save also needed a way to allow their franchisees to promote themselves online without hindering the corporate brand.
Ntandem created a "Renter's" website focusing on usability and functionality allowing customers to quickly and easily make a reservations online. We also created a mobile site to achieve the same goals. Ntandem also created a customized theme using a content management system that was distributed to each franchise.
The campaign established the brand and showed exceptional value.
- Positive feedback on usability and functionality
- Improved click rate
- Improved SEO
- Increased online reservations
- Franchisees can now post franchise specific specials on their own sites which are mirrored to the corporate site